PhoolPatti Wrap Top

Inspiration

This Chanderi wrap top takes cues from poetic florals and features rare Phool Patti embroidery  hand-folded lotus petals from Aligarh artisans.Dyed in a soft Italian pink clay, it blends comfort with cultural storytelling. Lightweight, versatile, and made to bring forgotten blooms back in style.

Fabric Type

Material & Craft

• Base Fabric: Chanderi cotton – lightweight, semi-sheer, breathable
• Color: Naturally dyed in a clay-pink tone inspired by Italian earth pigments
• Surface Craft:
• • Phool Patti work (Aligarh) featuring hand-folded and appliquéd lotus petals
  • Embroidery done along the wrap border, shoulder, and sleeve hems

Trend Inspiration

· Soul Space: The soft, naturally dyed palette and gentle floral appliqué create emotional tactility

· Everyday Ceremony: Wrap silhouette makes it a daily ritual piece  easy to wear, yet subtly ornate

· Cultural Connectivity: Reclaims Aligarh’s fading Phool Patti legacy through intentional design

·  Natural Futures: Uses naturally dyed Chanderi and hand-done embroidery = low waste, biodegradable

Target Market

 Geography: Urban metros in India (Delhi, Mumbai, Bangalore), and cultural capitals like Paris, Milan, and Kyoto  where there’s a strong appreciation for artisanal femininity and romantic, handcrafted design.

Lifestyle & Values: Design-forward women who embrace fashion as self-expression and story. They prefer seasonless, slow-crafted wardrobes with a focus on heritage and sustainability.

 Purchase Behavior: Buys fewer but more meaningful pieces. Supports ethical labels, Indian crafts, and garments that are both beautiful and purposeful.

Retail Range: ₹3,000 – ₹5,000 (Affordable artisan luxury)

Sourcing & Costing