Mochi Corset Shirt

Inspiration

This long shirt merges softness and strength in one silhouette. The base is a white cotton fabric brushed with hand-painted pink strokes to create a feeling of fluid movement and quiet rebellion. It’s contrasted by rich, Mochi embroidery accents from Gujarat, positioned on the collar, cuffs, and corset-style midsection  each panel featuring floral and paisley motifs in saturated pinks, oranges, and greens.

This design repositions the traditional Mochi embroidery in a fitted, structured layout, echoing a corset’s form while keeping the garment relaxed, breathable, and elegant.

 Design Aim

To reinterpret the vibrancy of regional embroidery through a feminine yet empowered silhouette, mixing delicate brush-painted fluidity with the structural boldness of corset styling. Ideal for creative professionals and fashion-forward individuals seeking a statement shirt that’s bold, rooted, and wearable.

Fabric Type

Base Fabric: White handloom cotton-Banana silk blend

Dye Detail: Pink brushstroke tint hand-painted with natural dye techniques

Embroidery Panels:

• Mochi embroidery (Gujarat) in silk threads with mirror accents
• Placed on collar, cuffs, and corset-shaped mid-panel (front & back)

Target Market

Geography: Fashion-centric metros such as Delhi, Mumbai, Paris, Berlin, New York, and Kyoto

  Psychographic:

• Modern professionals and fashion creatives who desire statement garments with deep cultural narratives
• Audience that follows craft revival movements, boutique slow fashion labels, and curated, conscious capsule wardrobes
• Seeks unique pieces that balance gender-fluid tailoring with bold femininity, perfect for galleries, art events, travel, and slow fashion experiences

Price Expectation: Ready to invest in limited-edition, artisanal designer wear, within the ₹5,500 – ₹8,000 range

Trend Inspiration

Supercharged Femininity- This shirt channels femininity in a powerful and structured way. The corset shape redefines softness as strength, while the pink brushstroke dye subtly connects to a more expressive, liberated femininity.

Craft Modernism- A direct connection to next-gen craft expression. The traditional Mochi embroidery is recontextualized used as sculptural form instead of surface fill. This aligns with the shift from "ethnic wear" to contemporary cultural couture.

Hybrid Heritage- The garment blends heritage embroidery from Gujarat with global silhouettes like corset shirts, echoing WGSN’s hybridization trend where cultural authenticity meets urban tailoring.

Neo-Romantic Minimalism - Despite its bold panels, the clean shirt silhouette and restrained use of color aligns with the romantic minimalism seen across SS25 trend boards  where emotional craft meets crisp design logic.

Sourcing & Costing