Dabu Co-ord

Inspiration

This co-set is inspired by the quiet elegance of lotuses blooming along India’s coastal waters, interpreted through the lens of traditional Indian storytelling crafts. The lotus, a symbol of resilience, renewal, and feminine grace, is embroidered using Bihar’s Sujani technique  a heritage stitchwork practiced by rural women to narrate stories and beliefs. The base textile features Rajasthan’s Dabu print, a centuries-old mud-resist block printing technique using natural dyes like indigo and madder.

Design Aim

To fuse minimalist silhouettes with Indian textile crafts, creating casual workwear that offers natural comfort, subtle elegance, and a quiet tribute to heritage making tradition effortlessly wearable in modern, everyday life.

Fabric (Craft Fusion & Techniques)

Sujani Embroidery (Bihar): Handstitched lotus motifs using running stitch, featured as subtle highlights on the vest panel.

Dabu Print (Rajasthan): Mud-resist block printing in light green natural dye (Pomegranate rind, Indigo + Myrobalan), forming delicate leaf motifs across the co-set.

Base Fabric: Handspun natural cotton breathable, lightweight, and artisan-made.

Target Market

Profile: Boutique women who blend intentional living with aesthetic expression, and seek out meaningful, handmade garments for slow routines, casual workdays, and mindful travel.

Style Behavior: Seeks exclusive handmade items with story, craftsmanship, and editorial value. Shops slow fashion to support craft ecosystems and add narrative-rich pieces to curated spaces.

· Geography: Urban markets in India, Italy, Japan, and the UK where craft appreciation and slow fashion are on the rise.

· Psychographic: Ethically driven, culturally aware professionals and creatives who value sustainable, handcrafted, and story-rich clothing.

·  Price Point: Affordable luxury range of ₹5,000–₹7,000, balancing exclusivity with accessibility for the craft-conscious buyer.

Trend Inspiration

1. Soft Rituals - Clothing as calm  embracing emotional ease, softness, and sensory comfort.

2. Threads of Heritage- Craft-led storytelling that bridges tradition and modern identity.

3. Everyday Elegance- Reimagining daily dressing with artisan elements and subtle refinement.

4. Earthwise Design - Naturally dyed, bio-based materials that speak to a sustainable tomorrow

Sourcing & Costing